Friends of Amstel

About This Project

Rusco Experiential had the honour of assisting Amstel SA in hosting their very first ‘Friends of Amstel’ event in South Africa, an event that has taken place in the Netherlands for the last 20 years. The event was customised to suit the local taste and musical preferences, whilst still adhering to the international theme of friends coming together. Amongst a diverse line-up of local artists, two international artists and a surprise performance by Black Coffee entertained the crowd from start to finish.