Objective: To attract a young fresh crowd to the J&B Met by creating a lifestyle festival within the event. The festival would focus on electronic music, food and social areas where guests could come and enjoy the races whilst enjoying a more relaxed festival atmosphere.
Venue: Kenilworth Race Track, Cape Town
Date: 30 January 2016
Capacity: 2000 pax
Result: A festival with a difference. FlipSide is the latest lifestyle and eventing brand on the local scene. It launched at the longstanding, much-loved J&B Met, and also hosted the infamous Met Afterparty. Live acts kicked off the afterparty at the J&B Met followed by special performances by Cape Town’s finest DJs.